What Is Going On With AdEx (ADX)? [July 2018]
AdEx is one of the few numbers of cryptos that have brought in crazy returns yesterday as altcoins rallied behind Bittoken in a market comeback.
ADX opened for trade yesterday with a trade value of $0.38, before skyrocketing by 45% in less than 8hours after announcing a new partnership.
The token went on to hit a high of $0.69 (~9000 satoshis). Traders have since then taken profits and the coin currently sits at $0.42.
As at the time of this writing, AdEx trading at $0.421 with a decline of 18.35%. AdEx is currently ranked at 204th largest cryptocurrency with a market capitalization of $34.595 million.
What is AdEx?
AdEx is a company that leverages blockchain to offer advertisers an advertising platform that is safe, transparent and beneficial for all parties involved in the advertising process.
The AdEx network is built over Ethereum’s and consists of several layers.
The Ad Exchange layer is based on the Ethereum Smart Contracts, with some solutions for an additional layer that can work on top of it (just like Ethereum).
The Ad Börse layer is designed to facilitate the entire relationship between publishers, advertisers and end users.
On the stock exchange layer, dApps are built for the publisher portal, the advertiser portal and the AdEx profile for end users.
dApps are distributive applications that connect to and interact with the Ethereum Blockchain, but typically with a user-friendly interface.
The AdEx token (ADX) is used within the AdEx advertising network to buy or sell advertising space and time.
Advertisers can create adverts and place bids for them and set the bid in the ADX token. As soon the publisher accepts a bid, the token is frozen until the publisher proves that they have completed the target.
When this happens, the token is transferred to the publisher’s balance.
Specific actions within the network would be stimulated by the creation of additional tokens that are received by anyone who has committed this action.
AdEx Announces Major New Partnership
On July 24, AdEx Network announced its newest partnership with MEDIA Protocol. The company generates protocols that turn online content into Smart URLs, allowing hassle-free monetization of online influence.
With MEDIA protocol integrated, people can earn tokens while reading/watching and sharing their favorite online content.
Speaking on the partnership Vanina Ivanova, CMO of AdEx said.
“WHAT THE MEDIA PROTOCOL TEAM AIMS TO ACHIEVE IS ESSENTIALLY THE SAME GOAL ADEX HAS: TO ACHIEVE A MORE DEMOCRATIZED, TRANSPARENT WAY OF CAPTURING CONSUMERS’ ATTENTION. WHETHER IT’S DONE THROUGH CONTENT MARKETING, OR DISPLAY ADVERTISING ON THE BLOCKCHAIN, THE END RESULT IS A STEP AHEAD IN THE ATTENTION ECONOMY, AND A BETTER DIGITAL ECOSYSTEM,”
The partnership will also ensure that AdEx is included in CryptoCatnip — the first dApp that utilizes MEDIA Protocol. CryptoCatnip – is a new online feed reader for original crypto-related contents.
The dApp allows publishers and promoters of crypto content to reward users directly in MEDIA Tokens (the native ERC20 token of the MEDIA Protocol) for engaging with content.
AdEx is a fast-growing blockchain project and stands out as unique. Some significant developments shown by AdEx in the past confirms it has a lot to offer.
Although a relatively young cryptocurrency, AdEx is already listed for trading on Binance, Liqui, Huobi, Bittrex, Changely, and ten others at press time.