Kobe Bryant To Speak At Tron’s niTROn Summit In San Francisco
On November 20th, the Tron Foundation took to Twitter to announce that the five-time NBA champion and 18-time NBA All-star basketball legend, Kobe Bryant, is going to speak at their first International niTROn Summit in San Francisco as a special guest.
NiTROn Summit is scheduled for January 17 and 18, 2019, and, besides witnessing Bryant’s speech, all in attendance will be able to join speaker panels, participate in technical workshops, and attend networking events.
A great marketing stunt
Needless to say, the news hit the crypto community like a meteor, leaving nobody indifferent as, besides being a basketball superstar, Kobe Bryant is said to have a pretty good nose for investments.
Exactly that is what Justin Sun, the founder and CEO of Tron, was aiming at as the whole industry will stop to hear what the two-times Olympic gold medal winner has to say and if he will reveal his connection to cryptocurrency business.
“It’s my great honor to have Kobe as our special guest for the niTROn Summit,” said Sun enthusiastically and added that he doesn’t just admire Bryant’s basketball skills, proclaiming him to be an “investment genius.”
Kobe’s investment genius
While we are still kept in dark regarding the two-time NBA scoring champion’s involvement in Tron, it is known that Bryant is a CEO of Kobe Inc., and a partner at venture capital firm Bryant Stibel Investments, which is financially supporting businesses focused on technology, media, and data.
Recent reports claim that Kobe’s investments in 15 various businesses brought him 30-times return over the last 5 years. Furthermore, ESPN’s report from August this year states that Bryant’s $6 million investment in the energy drink producer BodyArmor, made in March 2014, was by the time of writing grown to $200 million.
These numbers tell us that either Bryant has world-class investment consultants or he possesses another very rare talent besides the one for shooting hoops.
Bryant isn’t the first sports superstar to advocate crypto
Even though it remains a mystery if Kobe was paid to attend niTROn Summit, hiring sports superstars to promote a product isn’t a new marketing strategy, even in the cryptocurrency business.
One of the best players that ever played the game of football (soccer), Argentinian superstar, Lionel Messi, and the undefeated welterweight world boxing champion, Floyd “Money” Mayweather, both had their 5-minute appearances in the crypto market.
While Messi became the ambassador of SIRIN Labs in 2017, Mayweather advocated Centra Initial Coin Offering (ICO), which was proclaimed to be illegal by the US SEC, and its founders were indicted by the US financial watchdog for committing securities and wire fraud.
Will Bryant be able to help Tron?
Since his foundation launched their TRX cryptocurrency, Justin Sun has been doing everything in his power to deepen the investors’ trust towards the Tron’s digital asset.
Additionally, he has been known for bombastic moves, such as the acquisition of BitTorrent, that are sure to bring headlines throughout the crypto media space.
However, all those undertakings didn’t provide wanted results, and the price of TRX is currently stuck at this year’s lowest price of $0.014.
The black mamba, as basketball fans like to call Kobe Bryant, has been known for doing some magical things at the basketball court for his Los Angeles Lakers, but it remains to be seen if he will be able to deliver the same for the Tron Foundation.
Disclaimer: This is not investment advice. Cryptocurrencies are highly volatile assets and are very risky investments. Do your own research and/or consult an investment professional before investing. Never invest more than you can afford to lose. Never borrow money to invest in cryptocurrencies.