Google Will Allow Regulated Cryptocurrency Exchanges To Advertise In The U.S. And Japan

Google is bringing an end to its cryptocurrency-related advertising ban, revealing plans to allow regulated cryptocurrency exchanges to purchase advertising in the United States and in Japan.

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Google is bringing an end to its cryptocurrency-related advertising ban, revealing plans to allow regulated cryptocurrency exchanges to purchase advertising in the United States and in Japan.

The Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan.

Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.

Google reverses original restriction

The tech giant revealed that its updated policy will affect cryptocurrency advertisers all over the world starting in October, but that their ads would only be able to run in the U.S and Japan.

Exchanges and cryptocurrency companies looking to advertise with the search engine will first need to apply for certification to serve ads in each country individually, with exchanges starting registration by next month.

Google is still not comfortable allowing the advertising of ICOs, wallets, or trading advice, with the relaxed rules only affecting cryptocurrency exchanges.

In March, Google announced a ban on cryptocurrency-related ads on its platform, with the initiative finalized by June. The company was looking to protect its users from a rise in fraudulent ICOs and other crypto businesses.

The company, while revealing its trust and safety ads report, stated that they don’t know what the future of cryptocurrencies will be, but that they have seen enough real and potential danger to customers to warrant a ban on all crypto ads.

While the cryptocurrency industry has been fascinating over the past few years, risk of fraud has plagued the industry, causing many to question its future.

Google wasn’t the only tech company wary of advertising cryptocurrencies, with social media platforms Facebook and Twitter also enacting similar restrictions earlier this year.

The rise in high profile frauds and scams has brought the industry to the attention of regulators, who are now working hard to ensure that the industry is fully regulated.

Microsoft’s, on the other hand, has few restrictions on cryptocurrency advertising on its search engine, Bing. The company sees no danger in cryptocurrency advertising on both Bing and LinkedIn, allowing all cryptocurrency ads except those related to the sale of virtual currencies.

Facebook also reverses its ban

Social media giant Facebook has since reversed its ban on cryptocurrency-related ads. The January ban on crypto-related ads was lifted in June, allowing cryptocurrency companies to place adverts on the platform again.

ICO and binary options-related ads remain banned on the platform, but with its earlier policy, Facebook realized that it has stopped even legitimate companies from placing ads on the platform.

Instead, Facebook enacted common-sense guidelines to ensure only legitimate crypto companies can purchase advertising space and gain the attention of Facebook’s users.

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