Bittrex and Invest.com Join Forces for New Crypto Exchange

Leading US crypto and fiat exchange Bittrex looks to expand its Europeans footprint with a strategic partnership with invest.com

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Invest.com and Bittrex recently announced that they were partnering to launch a new digital trading platform. The new exchange, designed to cater to the needs of crypto traders and investors in the EU region, will offer users a reliable, liquid and secure place to trade the leading digital assets.

The deal, which was announced on Thursday on July 5, 2018, also revealed that the new crypto platform will be unveiled under the invest.com brand.

At the moment, the joint venture will provide services to qualified EU investors only. However, it is expected that this will form a first step towards taking great services to the global investor community.

Itai Avneri, co-founder and spokesperson for invest.com, believes that the main “goal is to become the most reputable platform in the EU and later in numerous countries across the globe.”

Invest.com new exchange features

Although not much information was provided beyond the press release and the new invest.com website, the company boasts the following features:

Growth through security and reliability

The highly touted venture wants to develop a platform that will be the benchmark for investors. It hopes to offer investors a framework upon which the traders can get to do their business in an environment that’s both safe and secure.

The issue of safety and security for investors and the general crypto industry is a very crucial and central concept, especially with hacks and exchange vulnerabilities coming to the fore in 2018. Just recently, Ethereum co-founder Vitalik Buterin criticized centralized exchanges, perceived as one of the sources of problems for cryptocurrencies.

Buterin had said that he hoped they all “burned in hell”, probably to mean that they may end up being overtaken by decentralized exchanges (“DEX”). Some of the top exchanges have already expressed their desire to launch decentralized exchanges, including Huobi, and OKEx.

Competition in Europe

The European region is a rapidly growing crypto market although dominated by just a few players such as:

Bittrex trading and crypto exchange

Bittrex was founded in 2014 by three cybersecurity engineers. It is one of the top blockchain platforms based in the US. The site offers trading and exchange services for over 270 cryptocurrencies. Its highest volumes are generated by DigiByte, Bitcoin, Reddcoin, and Ethereum. In terms of daily trading volumes, it ranks among the top 30 exchanges.

Among its objectives is to transform the industry by providing innovative tools and incubating new technology that will help push forward blockchain adoption.

It continues to seek ways of providing the best services to the investor community, including operating within the law. Bittrex recently introduced fiat trading, which marks another major milestone for the company.

The partnership is to leverage the existing infrastructure of Bittrex by combining its cutting-edge technology with a wide selection of tokens from a listing of approximately 200 digital tokens.

Bittrex is already a global platform and users can look forward to enjoying some of the benefits, including faster trading, secure and reliable wallets, as well as regulatory compliance

Invest.com

invest.com was established in 2014 and has its operations in more than 30 countries across Europe. It began by offering services to clients across the continent in areas like trading of derivatives, portfolio management, and equities. It also offered customers with services in algo-trading. It was one of the great emerging trading platforms in the region.

However, things turned out to be a bit too hot for the company in the wake of increasingly stringent regulations. These regulatory potholes and need for licensing finally culminated in the company’s services being shut down.

It eventually had to cease all activities listed above early April this year. The company is looking to roll out its services in the crypto industry with a view of providing digital asset investors with an opportunity to benefit from its vast experience in trading.

On top of that, the partners will seek to incorporate invest.com’s highly knowledgeable team. The start-up has one of the top teams that bristle with experts in fields such as trading of derivatives, equity, and portfolio management.

Such exposure has given the London-based fintech an extensive product experience that can easily be applicable in the related crypto investment industry.

It also hopes that its excellent customer support systems will push it ahead of any competition in the trading space. Another strength that could come in handy for the venture is the start-up’s focus on innovation and a steely determination to succeed.

Another step for crypto adoption

One of the biggest bottlenecks in crypto has been the slow rate of adoption. The matter has been exacerbated by a lack of availability and accessibility.

Many would-be investors and users have found it difficult to get into the emerging crypto and blockchain industry. It’s acknowledged that trading platforms form one of the easiest access points for crypto adoption. The ultimate success for the blockchain industry thus can be attributed to ventures like the one involving Bittrex and invest.com.

According to Bittrex CEO Bill Shihara, “Blockchain technology has the potential to provide groundbreaking solutions for businesses and consumers around the world.”

The partnership has been pegged on this approach and the two firms see it as a way to help entrench its value in the global community.

In the press release, Bill Shihara is further quoted as saying that, “This partnership will increase customers’ access to some of the world’s most innovative blockchain projects and further drive adoption of this revolutionary technology.”

Bittrex has said on its Twitter account that the soon to be unveiled platform will provide users with a number of exciting services and products. Users will be able to access an advanced trading platform, be able to access and choose from over 200 cryptocurrencies, buy and sell, and safe and secure storage. There will also be a 24/7 multilingual support system.

The latest developments involving Bittrex come hot on the heels of its decision to allow users to use fiat to access crypto. The platform revealed in June that the U.S.-based exchange would let investors buy digital coins via USD. It meant that users would find it easier to purchase virtual currencies, as opposed to the use of Bitcoin or Ethereum.

It was also revealed that the platform was looking to work with regulators in the US. According to Bill Shihara, the Bittrex CEO, the aim is to make trading crypto easy, secure and safe, but within the law.

It’s good to note that the partnership seeks to uphold applicable international laws as well as operate within any established restrictions.

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